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A one-day, high-intent summit for founders, leaders and sales professionals who are ambitious and capable but want to master the trust capital, systems, tactics and strategies required to turn belief into real buy-in and momentum.
We'll teach you how to build belief, credibility and scale
Grounded in the Buy-In framework, Before The Win examines the full lifecycle of belief:
- How belief is anchored internally
- How credibility is embodied consistently
- How trust is earned across investors, teams and markets
- How systems reduce friction and protect scale
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We'll teach you how to build belief, credibility and scale
Grounded in the Buy-In framework, Before The Win examines the full lifecycle of belief:
- How belief is anchored internally
- How credibility is embodied consistently
- How trust is earned across investors, teams and markets
- How systems reduce friction and protect scale
change how you think about
Trust, scale And lasting influence.
One powerful day. Proven frameworks. Real conversations.
Learn from founders and leaders who have built eight-figure businesses and beyond.
Step into a room of serious operators and leave with clarity on
what must be built before the win.
Here's what you will get:
Before attending
Before The Win Summit
The friction many founders, executives, sales leaders, and professionals experience but rarely diagnosed.
- Deals stall even when the offer is strong
The real issue isn’t the product or proposal, it’s insufficient trust capital in the room. - Investors, clients, or decision-makers hesitate even when the numbers make sense because credibility gaps quietly slow conviction.
- Teams and projects move inconsistently because strategic direction, positioning, or operating discipline isn’t fully aligned.
- High-stakes conversations feel harder than they should, requiring repeated persuasion with stakeholders, clients, or senior leadership.
- Growth, promotions, and opportunities take longer than expected, due to hidden friction in trust, credibility, and organisational systems.
After attending
Before The Win Summit
What changes when the right foundations are installed:
- Understand your current trust capital position and how it affects deals, leadership influence, career growth, and strategic opportunities.
- Identify credibility gaps that quietly block buy-in from investors, clients, teams, and senior decision-makers.
- Learn how to reduce conversion friction in the rooms that matter like boardrooms, sales conversations, leadership meetings, and strategic negotiations
- Strengthen conviction in high-stakes conversations, enabling others to believe faster and act with greater confidence
- Learn repeatable performance systems that you can apply immediately to improve alignment, execution, and measurable results.
Most people respond by pushing harder.
But the real constraint is rarely effort.
It is building your Buy-In Infrastructure.
Meet Your Speakers
Fara Abdullah
Founder of Hira Wellness App
CBO of ngaji.ai
Former CEO of MuslimPro App
PPIS Board Member
Scaling Trust Before Traction: Building Belief, Credibility, and Leadership Before the Win
After helping scale the globally recognised Muslim Pro platform to over 170 million users and leading its first $20M investment round, Fara Abdullah understands what must happen before growth becomes visible to the world.
Today, she continues to build and advise technology ventures, including AI-powered platforms such as Hira, while supporting emerging initiatives like Ngaji.AI and Andalusia Travel.
She also serves as a Board Director at PPIS, contributing to initiatives that support community development and youth empowerment.
For this summit, Fara unpacks how trust is built across users, investors, and partners simultaneously especially during rapid growth. Expect practical insight into credibility signals, high-scrutiny leadership, and turning values into trust people can feel.
Mohamed Aqief
CEO, Naelofar
Systems Before Scale:
Building Infrastructure Without Chaos
Mohamed Aqief took the helm of Naelofar in 2018 and has since led the brand through a significant phase of growth and transformation.
Under his leadership, Naelofar expanded from a single-product hijab label into a multi-category lifestyle brand generating over RM60 million in annual revenue, with offerings spanning ready-to-wear fashion, prayerwear and innerwear.
He also led the company’s global expansion into markets such as Singapore, Indonesia, Dubai, Germany, the UK, and the United States, while successfully repositioning the brand to capture a younger Millennial and Gen Z audience.
During the COVID-19 pandemic, Aqief strengthened the company’s digital capabilities, growing Naelofar’s e-commerce revenue by more than 5× while expanding its physical retail footprint to 16 locations.
At Before The Win Summit, Aqief will share the realities behind scaling a modern consumer brand: the systems, discipline, and strategic decisions required long before growth becomes visible.
Aqief breaks down what it really takes to operate at RM50M without chaos. From dashboards that actually matter to capital allocation discipline, he shares how structure replaces hustle, how retail expansion is de-risked, and how internal alignment becomes the backbone of sustainable growth.
Sharon Ismail
Award-winning Media Personality and Organisational Development Facilitator
Strategic Talk:
Public Trust & Narrative Power
Sharon works with professionals and leaders navigating modern organisations, where influence, credibility, and clarity often determine whether ideas gain traction or stall.
Drawing from her experience in leadership development, communication, and organisational dynamics, she shares practical insights on how professionals build trust, strengthen their voice, and move teams toward meaningful outcomes.
At Before The Win Summit, Sharon explores what happens before leadership influence becomes visible. You will learn on why leaders lose buy-in even when they’re competent and well-intentioned and how resonance becomes a repeatable discipline. Discover how to lead in a way people choose to follow, the credibility built, the conversations navigated, and the trust earned long before moving teams forward with confidence.
Abu Sofian Eunos
Founder of Seyrul Consulting
Creator of the Buy-In Method™
Integrating Buy-In Into a Repeatable System:
Designing Buy-In that Actually Sticks
Abu Sofian Eunos works with founders, executives, and sales professionals to strengthen conviction, credibility, and influence in high-stakes conversations.
He has trained salespeople across 19 countries. His past clients are CEOs of $B organisations (10,000 employees), top Group Financial Services Directors & founders of 7 & 8-fig companies.
He has helped his clients generate millions in sales, helped a founder generate >$400,000 additional revenue within the same year, helped a financial advisor close $500,000 in premiums & helped a group financial servies director speak to 3000+ industry professionals (speech video clip hit >100,000 views).
Through his Buy-In Methodology, he teaches leaders how belief becomes trust, trust becomes alignment, and alignment drives results across deals, teams, and organisations.
Sofian ties the day together with a system for buy-in: how perception forms before purchase, why people follow conviction, and how to design the signals that make belief transferable without pressure.
Before attending
Before The Win Summit
The friction many founders, executives, sales leaders, and professionals experience but rarely diagnosed.
- Deals stall even when the offer is strong
The real issue isn’t the product or proposal — it’s insufficient trust capital in the room. - Investors, clients, or decision-makers hesitate even when the numbers make sense because credibility gaps quietly slow conviction.
- Teams and projects move inconsistently because strategic direction, positioning, or operating discipline isn’t fully aligned.
- High-stakes conversations feel harder than they should, requiring repeated persuasion with stakeholders, clients, or senior leadership.
- Growth, promotions, and opportunities take longer than expected, due to hidden friction in trust, credibility, and organisational systems.
Most people respond by pushing harder.
But the real constraint is rarely effort.
It is foundation.
After attending
Before The Win Summit
What changes when the right foundations are installed:
- Understand your current trust capital position and how it affects deals, leadership influence, career growth, and strategic opportunities.
- Identify credibility gaps that quietly block buy-in from investors, clients, teams, and senior decision-makers.
- Learn how to reduce conversion friction in the rooms that matter — boardrooms, sales conversations, leadership meetings, and strategic negotiations
- Strengthen conviction in high-stakes conversations, enabling others to believe faster and act with greater confidence
- Install one repeatable performance system you can apply immediately to improve alignment, execution, and measurable results.
Meet Your Speakers
Fara Abdullah
Founder of Hira Wellness App
CBO of ngaji.ai
Former CEO of MuslimPro App
PPIS Board Member
Scaling Trust Before Traction: Building Belief, Credibility, and Leadership Before the Win
After helping scale the globally recognised Muslim Pro platform to over 170 million users and leading its first $20M investment round, Fara Abdullah understands what must happen before growth becomes visible to the world.
Today, she continues to build and advise technology ventures, including AI-powered platforms such as Hira, while supporting emerging initiatives like Ngaji.AI and Andalusia Travel.
She also serves as a Board Director at PPIS, contributing to initiatives that support community development and youth empowerment.
For this summit, Fara unpacks how trust is built across users, investors, and partners simultaneously especially during rapid growth. Expect practical insight into credibility signals, high-scrutiny leadership, and turning values into trust people can feel.
Sharon Ismail
Award-winning Media Personality and Organisational Development Faciiltator
Public Trust and Narrative Power
Sharon works with professionals and leaders navigating modern organisations, where influence, credibility, and clarity often determine whether ideas gain traction or stall.
Drawing from her experience in leadership development, communication, and organisational dynamics, she shares practical insights on how professionals build trust, strengthen their voice, and move teams toward meaningful outcomes.
At Before The Win Summit, Sharon explores what happens before leadership influence becomes visible. You will learn on why leaders lose buy-in even when they’re competent and well-intentioned and how resonance becomes a repeatable discipline. Discover how to lead in a way people choose to follow, the credibility built, the conversations navigated, and the trust earned long before moving teams forward with confidence.
Mohamed Aqief
Managing Director, Naelofar
Systems Before Scale:
Operating at RM50M without Chaos
Mohamed Aqief took the helm of Naelofar in 2018 and has since led the brand through a significant phase of growth and transformation.
Under his leadership, Naelofar expanded from a single-product hijab label into a multi-category lifestyle brand generating over RM50 million in annual revenue, with offerings spanning ready-to-wear fashion, accessories, cosmetics, and home & living products.
He also led the company’s global expansion into markets such as Singapore, Indonesia, Dubai, Germany, the UK, and the United States, while successfully repositioning the brand to capture a younger Millennial and Gen Z audience.
During the COVID-19 pandemic, Aqief strengthened the company’s digital capabilities, growing Naelofar’s e-commerce revenue by more than 5× while expanding its physical retail footprint from one store to eight locations.
At Before The Win Summit, Aqief will share the realities behind scaling a modern consumer brand: the systems, discipline, and strategic decisions required long before growth becomes visible.
Find out how to build brands that scale, navigate uncertainty, and install systems that support sustainable revenue growth.
Abu Sofian Eunos
Founder of Seyrul Consulting
Creator of the Buy-In Method™
Turning Belief Into Buy-In
Abu Sofian Eunos works with founders, executives, and sales professionals to strengthen conviction, credibility, and influence in high-stakes conversations.
Through his Buy-In Methodology, he teaches leaders how belief becomes trust, trust becomes alignment, and alignment drives results across deals, teams, and organisations.
Sofian ties the day together with a system for buy-in: how perception forms before purchase, why people follow conviction, and how to design the signals that make belief transferable without pressure.
Designed for those preparing
for their next win
This summit is designed for ambitious, growth-oriented individuals who want to win and understand that real success requires preparation, credibility, and the ability to earn trust from others.
- Founders & Entrepreneurs building companies, partnerships and investor confidence and learning how to earn real buy-in from teams and stakeholders.
- SME Owners & Senior Managers driving performance in cross-functional teams and navigating the complexity of getting people aligned around a shared vision.
- PMETs (Professionals, Managers, Executives) Ambitious professionals who want to lead with credibility and influence without relying on job titles.
- C-Suite & Senior Leaders Shaping organisational culture, direction and trust across teams, departments and strategic initiatives.
- Sales Professionals Growth-oriented dealmakers who want to reduce resistance, build trust capital and increase commitment without relying on pressure.
Are you ready to Win?
Choose your tickets below for the level of access and lock in your spot today.
UA - Hormone
Your Unfair Advantage Hormone Package Contains:
Men’s Unfair T Package
- Unfair T (normally $69.95)
- Unfair Muscle RX (normally $69.95)
- Unfair Liver & Kidney (normally $69.95)
- Unfair Crea-Nitric (normally $69.95)
Women’s Unfair Balance Package
- Unfair Adrena (normally $69.95)
- Unfair Hormonal + B (normally $69.95)
- Unfair Calcium (normally $69.95)
- Unfair T (normally $69.95)
Access To Unfair Advantage Membership
- Workout Training Videos w/ Clark & Natalie
- Recipe Guides
- Mindset Training
- Monthly Coaching Calls
- And TONS more!!!
$1,067/year
Get 1 Month FREE
............................
BEST OFFER
UA - Complete
Your Unfair Advantage Complete Package Contains:
- Unfair Whole Food Vitamins (normally $69.95)
- Unfair Longevity (normally $69.95)
- Unfair Nitric Oxide (normally $69.95)
- Unfair Enzymes (normally $69.95)
- Unfair Minerals (normally $69.95)
- Unfair EFA’s (normally $69.95)
- Unfair Probiotics (normally $69.95)
Plus! Men’s Unfair T Package
- Unfair T (normally $69.95)
- Unfair Muscle RX (normally $69.95)
- Unfair Liver & Kidney (normally $69.95)
- Unfair Crea-Nitric (normally $69.95)
Plus! Women’s Unfair Balance Package
- Unfair Adrena (normally $69.95)
- Unfair Hormonal + B (normally $69.95)
- Unfair Calcium (normally $69.95)
- Unfair T (normally $69.95)
Access To Unfair Advantage Membership
- Workout Training Videos w/ Clark & Natalie
- Recipe Guides
- Mindset Training
- Monthly Coaching Calls
- And TONS more!!!
$2,970/year
Get 2 Months FREE
............................
UA - Whole Supplements
2 MONTHS FREE
Your Unfair Advantage Whole Supplement Package Contains:
- Unfair Whole Food Vitamins (normally $69.95)
- Unfair Longevity (normally $69.95)
- Unfair Nitric Oxide (normally $69.95)
- Unfair Enzymes (normally $69.95)
- Unfair Minerals (normally $69.95)
- Unfair EFA’s (normally $69.95)
- Unfair Probiotics (normally $69.95)
Access To Unfair Advantage Membership
- Workout Training Videos w/ Clark & Natalie
- Recipe Guides
- Mindset Training
- Monthly Coaching Calls
- And TONS more!!!
$2,167/year
Get 1 Month FREE
............................
Delegate Pass
Early Bird
$97
$197
For ambitious professionals, founders and operators seeking practical insights to strengthen credibility, systems and performance.
- Admission to full-day event with Keynotes, Fireside chats and Guided Reflection
- Buy-In Communications Diagnostic
- "5 Steps To More Leads" Email Course
- Summit Workbook
- Welcome Kit
Executive Pass
(Top Choice)
Early Bird
$197
$297
For leaders and decision-makers who want deeper engagement, strategic conversations and implementation insights.
- All of Delegate Pass
- "7 Steps to Better Public Speaking" Email Course
- Post-Summit Group Debrief (2h) with Abu Sofian, for Application & Follow-up
Inner Circle Pass
Early Bird
$597
$897
For founders and leaders who want more access to speakers, intimate discussions and deeper guidance on their growth journey.
- All of Executive Pass
- The Speakers' Table: Strategic Lunch with the Speakers
- 1 x of Private Buy-In Strategy Session with Abu Sofian
............................
Delegate Pass
Early Bird
$97
$197
For ambitious professionals, founders and operators seeking practical insights to strengthen credibility, systems and performance.
- Admission to full-day event with Keynotes, Fireside chats and Guided Reflection
- Buy-In Communications Diagnostic
- "5 Steps To More Leads" Email Course
- Summit Workbook
- Welcome Kit
Executive Pass
(Top Choice)
Early Bird
$197
$297
For leaders and decision-makers who want deeper engagement, strategic conversations and implementation insights.
- All of Delegate Pass
- "7 Steps to Better Public Speaking" Email Course
- Post-Summit Group Debrief (2h) for Application & Follow-up
Inner Circle Pass
Early Bird
$597
$897
For founders and leaders who want more access to speakers, intimate discussions and deeper guidance on their growth journey.
- All of Executive Pass
- The Speakers' Table: Strategic Lunch with the Speakers
- 1 x of Private Buy-In Strategy Session with Abu Sofian
The Experience
A full-day experience designed to move you from diagnosis → clarity → system → integration.
Ready to Build Buy-In That Sticks?
If you’re done repeating yourself, done pushing harder, and ready to lead with clarity, trust, and structure
then this is your room.
Starts In:
Seats are limited — and the experience is designed for high-intent participants.
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
Who is this summit really for?
This summit is designed for ambitious, growth-oriented individuals who are already building, leading or operating at a meaningful level.
• founders and entrepreneurs
• business owners and operators
• senior leaders and decision-makers
• sales professionals handling high-stakes conversations
If you are serious about improving how you think, communicate and execute, this is for you.
Is this a beginner or advanced event?
This is not a beginner event.
The content and conversations are designed for people who are already in motion, building businesses, leading teams, or making important decisions.
If you’re looking for surface-level motivation, this may not be the right fit.
What makes this summit different from other business events?
Most events focus on tactics after success.
This summit focuses on what actually happens before results appear, the invisible layer of:
• belief
• trust
• credibility
• alignment
• systems
It’s designed to help you understand why things move — or don’t — in real business environments.
What will I actually walk away with?
You’ll leave with:
• a clearer understanding of how decisions are influenced in high-stakes situations
• insight into what may be slowing your deals, growth or leadership impact
• frameworks you can apply immediately in conversations and decision-making
• a more structured approach to building trust and alignment
This is designed to be practical, not theoretical.
Will there be networking?
Yes but it’s intentional.
This is not casual networking.
You’ll be in a room with:
• founders
• operators
• leaders
• professionals
People who are actively building and open to meaningful conversations.
What is the format of the event?
The summit includes:
• Keynote sessions — focused insights from experienced operators
• Fireside chats — real conversations on decisions, challenges and growth
• Audience Q&A and interaction
• Structured networking opportunities
• Marketplace — curated partners offering relevant tools and services
The day is designed as a complete experience, not just back-to-back talks.
Is this worth it for me right now?
If you’re currently experiencing any of the following:
• deals taking longer than expected
• difficulty getting alignment from people
• inconsistent execution from your team
• challenges influencing decisions
Then this will be highly relevant.
Will there be opportunities to go deeper after the summit?
Yes.
For those who want to apply these concepts more deeply, there will be opportunities to continue beyond the event.
No pressure, but the option will be there.
Are tickets limited?
Yes, we are intentionally keeping this to a focused, high-quality room to ensure meaningful interaction and experience.
Once seats are filled, registration will close.
What kind of people will be in the room?
You can expect to meet people who are:
- serious about growth
- actively leading or building
- open to real conversations
- looking to operate at a higher level
A business summit for founders, professionals and operators focused on building conviction, credibility, trust, and systems before pursuing scale and visible success.